In the competitive world of heavy diesel engine parts, visibility in search engines can be the difference between steady growth and stagnant sales. Seawide, based in the UAE and a key player in the aftermarket diesel engine parts industry, came to us with a dual challenge: improve their SEO rankings and build an in-house team capable of sustaining long-term digital success.
They didn’t just need services—they needed expert guidance, strategic analysis, and hands-on training to empower their internal staff.
Challenge: More Than Just SEO—A Need for Skilled Talent
The Seawide team recognized that in order to stay competitive in their niche, they had to boost their online presence and optimize their site for relevant, high-converting keywords. However, they also understood that outsourcing SEO indefinitely wasn’t a scalable long-term solution.
They needed:
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A solid SEO strategy
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Business analysis to understand digital opportunities and weaknesses
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Expert training to develop in-house SEO talent
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And ongoing consulting support to ensure results
Our Approach: Strategy, Implementation & Staff Empowerment
This was a unique project where service delivery and knowledge transfer worked hand in hand. We didn’t just deliver solutions — we built capabilities.
🔍 Business Analysis & Market Understanding
We began with a deep-dive analysis of Seawide’s current online footprint, competitor benchmarks, and keyword landscape. This allowed us to uncover untapped potential and tailor a strategy to their exact market segment.
🧠 SEO Roadmap & Technical Fixes
Our team provided a step-by-step SEO strategy, including:
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On-page SEO optimization (meta tags, internal links, structure)
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Technical SEO fixes (site speed, mobile usability, indexing)
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Content gap analysis and keyword planning
👥 Training Internal SEO Staff
One of the most valuable parts of this project was the customized training program we created for Seawide’s internal team. Our SEO experts conducted:
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Live workshops and Q&A sessions
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Task-based coaching
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Real-time review of SEO tasks and corrections
This ensured that Seawide’s in-house staff didn’t just follow SEO tasks — they understood the “why” and the “how” behind them.
Results: Knowledge + Strategy = Long-Term Growth
Thanks to the collaborative model we implemented, Seawide experienced:
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🚀 Improved SEO rankings across several product categories
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🔎 Better keyword visibility for niche and high-value terms
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💼 Reduced reliance on third-party vendors due to internal expertise
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📈 Ongoing growth and adaptability with a trained SEO resource in-house
The client appreciated not only the results but also the empowerment model, which positioned them to continue improving independently.
“SenseSmartAI didn’t just help us rank better—they helped us build our own capabilities. Their training was clear, practical, and impactful. We now feel confident managing our SEO in-house.”
— Seawide Management
